Overview
Process
visual approach
Key Challenges &
Solutions
The Elihome × Peanuts collaboration brings together premium kitchenware with most beloved characters. Focus on the concept “Cook with your younger self”, the campaign evokes nostalgia and tenderness, showing how cooking connects past and present. At its heart, the project promotes Elihome’s new cutting board collection while celebrating family moments through Snoopy’s playful charm.
The project, crafted by Thatguy design agency, followed a clear and structured path. We started by defining audience personas and their emotional triggers, then mapped the customer journey across retail, digital, and social touchpoints. Campaign storytelling was developed to resonate with multigenerational households. Finally, we executed across out-of-home media, retail activations, packaging, and Instagram campaigns to ensure consistent reach.
Visually, we built a bridge between memory and modernity. Black-and-white photography recalls the intimacy of childhood kitchens, while full-color scenes bring that nostalgia into today’s family life. Peanuts illustrations were seamlessly integrated into real-life imagery, allowing Snoopy and friends to become part of the story. The tone across copy and visuals is sentimental, grounded, and playful, with key headlines like “Some tastes don’t change with time” anchoring the message.
One of the main challenges was balancing two distinct identities — Elihome’s product-driven focus, and Peanuts’ playful character world into one cohesive campaign. To solve this, we created a unified visual and verbal system: emotionally resonant photography, character-led illustrations, and storytelling copy that highlighted family connection. Another challenge was ensuring adaptability across channels, from retail displays to social media. This was addressed by designing a flexible visual toolkit that retained consistency while adapting to each medium’s strengths.
Snoopy Kitchen
collaboration with Elihome & Peanuts
08.2025
creative campaign/Branding design
The journey of creation
Client's Word — Elihome
Excellent progress in art direction — the current style fits seamlessly with Elihome’s branding, and the emotions are clearly expressed through the visuals. The campaign strikes a strong balance between playfulness and sentimentality, and the copywriting and focus on natural materials align beautifully with our sustainability values.
The campaign structure is coherent and emotionally engaging, especially with activations that connect childhood memories and invite intergenerational participation.
Overview
Process
visual approach
Key Challenges &
Solutions
The Elihome × Peanuts collaboration brings together premium kitchenware with most beloved characters. Focus on the concept “Cook with your younger self”, the campaign evokes nostalgia and tenderness, showing how cooking connects past and present. At its heart, the project promotes Elihome’s new cutting board collection while celebrating family moments through Snoopy’s playful charm.
The project, crafted by Thatguy design agency, followed a clear and structured path. We started by defining audience personas and their emotional triggers, then mapped the customer journey across retail, digital, and social touchpoints. Campaign storytelling was developed to resonate with multigenerational households. Finally, we executed across out-of-home media, retail activations, packaging, and Instagram campaigns to ensure consistent reach.
Visually, we built a bridge between memory and modernity. Black-and-white photography recalls the intimacy of childhood kitchens, while full-color scenes bring that nostalgia into today’s family life. Peanuts illustrations were seamlessly integrated into real-life imagery, allowing Snoopy and friends to become part of the story. The tone across copy and visuals is sentimental, grounded, and playful, with key headlines like “Some tastes don’t change with time” anchoring the message.
One of the main challenges was balancing two distinct identities — Elihome’s product-driven focus, and Peanuts’ playful character world into one cohesive campaign. To solve this, we created a unified visual and verbal system: emotionally resonant photography, character-led illustrations, and storytelling copy that highlighted family connection. Another challenge was ensuring adaptability across channels, from retail displays to social media. This was addressed by designing a flexible visual toolkit that retained consistency while adapting to each medium’s strengths.
Snoopy
Kitchen
collaboration with Elihome & Peanuts
08.2025
creative campaign/Branding design
The journey of creation
Client's Word — Elihome
Excellent progress in art direction — the current style fits seamlessly with Elihome’s branding, and the emotions are clearly expressed through the visuals. The campaign strikes a strong balance between playfulness and sentimentality, and the copywriting and focus on natural materials align beautifully with our sustainability values.
The campaign structure is coherent and emotionally engaging, especially with activations that connect childhood memories and invite intergenerational participation.
The journey of creation
Client's Word — Elihome
Excellent progress in art direction — the current style fits seamlessly with Elihome’s branding, and the emotions are clearly expressed through the visuals. The campaign strikes a strong balance between playfulness and sentimentality, and the copywriting and focus on natural materials align beautifully with our sustainability values.
The campaign structure is coherent and emotionally engaging, especially with activations that connect childhood memories and invite intergenerational participation.
Overview
Process
visual approach
Key Challenges &
Solutions
The Elihome × Peanuts collaboration brings together premium kitchenware with most beloved characters. Focus on the concept “Cook with your younger self”, the campaign evokes nostalgia and tenderness, showing how cooking connects past and present. At its heart, the project promotes Elihome’s new cutting board collection while celebrating family moments through Snoopy’s playful charm.
The project, crafted by Thatguy design agency, followed a clear and structured path. We started by defining audience personas and their emotional triggers, then mapped the customer journey across retail, digital, and social touchpoints. Campaign storytelling was developed to resonate with multigenerational households. Finally, we executed across out-of-home media, retail activations, packaging, and Instagram campaigns to ensure consistent reach.
Visually, we built a bridge between memory and modernity. Black-and-white photography recalls the intimacy of childhood kitchens, while full-color scenes bring that nostalgia into today’s family life. Peanuts illustrations were seamlessly integrated into real-life imagery, allowing Snoopy and friends to become part of the story. The tone across copy and visuals is sentimental, grounded, and playful, with key headlines like “Some tastes don’t change with time” anchoring the message.
One of the main challenges was balancing two distinct identities — Elihome’s product-driven focus, and Peanuts’ playful character world into one cohesive campaign. To solve this, we created a unified visual and verbal system: emotionally resonant photography, character-led illustrations, and storytelling copy that highlighted family connection. Another challenge was ensuring adaptability across channels, from retail displays to social media. This was addressed by designing a flexible visual toolkit that retained consistency while adapting to each medium’s strengths.
Snoopy
Kitchen
collaboration with Elihome & Peanuts
08.2025
creative campaign/
Branding design