thatguy
Design Agency
08.2025
Branding design
Visual Approach
The visual identity was crafted to be bold, memorable, and approachable. We combined strong colors, playful typography, and a flexible design system to reflect both professionalism and creativity. The result: a corporate image that’s polished yet full of personality, designed to make an impact.
Project Overview
Process
This semester, my team and I launched Thatguy Design Agency as part of a collaborative project with industry partners. From the beginning, we dedicated ourselves to shaping a personality that balances professionalism with a sense of fun. At Thatguy Design Agency, we believe design should make people smile, connect, and remember. We’re the creative guys you didn’t know you needed—but have been looking for all along.
Our journey began with brainstorming sessions where every wild ideas dancing on the table such as making our office a mini amusement park, and having party hour every afternoon. Along the way, we tested directions until we landed on a vision that felt right. The avatars for our identity have been revised several times, and so is the complete corporate identity. We focused on teamwork, and pushing boundaries to create something that felt fresh and authentic.
Project Overview
This semester, my team and I launched Thatguy Design Agency as part of a collaborative project with industry partners. From the beginning, we dedicated ourselves to shaping a personality that balances professionalism with a sense of fun. At Thatguy Design Agency, we believe design should make people smile, connect, and remember. We’re the creative guys you didn’t know you needed—but have been looking for all along.
Our journey began with brainstorming sessions where every wild ideas dancing on the table such as making our office a mini amusement park, and having party hour every afternoon. Along the way, we tested directions until we landed on a vision that felt right. The avatars for our identity have been revised several times, and so is the complete corporate identity. We focused on teamwork, and pushing boundaries to create something that felt fresh and authentic.
Process
Visual Approach
The visual identity was crafted to be bold, memorable, and approachable. We combined strong colors, playful typography, and a flexible design system to reflect both professionalism and creativity. The result: a corporate image that’s polished yet full of personality, designed to make an impact.
thatguy
Design Agency
08.2025
Branding design
Project Overview
This semester, my team and I launched Thatguy Design Agency as part of a collaborative project with industry partners. From the beginning, we dedicated ourselves to shaping a personality that balances professionalism with a sense of fun. At Thatguy Design Agency, we believe design should make people smile, connect, and remember. We’re the creative guys you didn’t know you needed—but have been looking for all along.
Our journey began with brainstorming sessions where every wild ideas dancing on the table such as making our office a mini amusement park, and having party hour every afternoon. Along the way, we tested directions until we landed on a vision that felt right. The avatars for our identity have been revised several times, and so is the complete corporate identity. We focused on teamwork, and pushing boundaries to create something that felt fresh and authentic.
Process
Visual Approach
The visual identity was crafted to be bold, memorable, and approachable. We combined strong colors, playful typography, and a flexible design system to reflect both professionalism and creativity. The result: a corporate image that’s polished yet full of personality, designed to make an impact.
thatguy
Design Agency
08.2025
Branding design